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Dyson's First Electric Toothbrush Has a Camera Built Into It
Dyson spent two decades building vacuums, hairdryers, and air purifiers. Its first electric toothbrush costs £419 and has a tiny camera in the brush head.
The CameraJet is Dyson’s opening move in oral care, and it’s priced like it: more than triple what a well-reviewed Oral-B or Sonicare costs. We pulled the specs straight from Currys’ own listing (the CameraJet is currently £419 in Ceramic Pink, with 12-month interest-free finance at £34.91 a month) and checked Dyson’s claims about the camera and AI gap-detection system against what the product page actually says it does.
- What the built-in camera and Gap Optical Targeting really do on the MyDyson app
- The full spec sheet, verified against the retailer listing rather than Dyson's marketing copy
- Who this is genuinely worth £419 for, and who should buy a £130 toothbrush instead
The CameraJet does something no other toothbrush on the market does: it shows you, live, on your phone, exactly where you’re missing plaque, instead of just flashing a warning light. That’s a real feature, not a gimmick. Whether it’s worth £419 depends on whether you’ve ever needed that kind of feedback, because there’s no long-term reliability data yet on a category Dyson invented five minutes ago.
Dyson’s first electric toothbrush, built around a camera and an integrated flosser
A rechargeable electric toothbrush with an integrated conical-jet flosser and a 100k-pixel macro lens camera built into the brush head. The camera feeds live video to the MyDyson app, and an AI system (Gap Optical Targeting) flags spots the brush hasn’t covered.
Full specifications
- The camera and Gap Optical Targeting show a real video feed of your own teeth on the MyDyson app, not just a vague sensor light — you can actually see the spot you missed
- 10-day battery life beats most premium electric toothbrushes outright, which typically need a charge every 7 days or less
- IPX7 water resistance means it handles a full dunk in the sink, not just splashes
- 2-year guarantee matches Dyson’s standard cover across its vacuums and hairdryers
- £419 is more than three times the price of a well-specced Oral-B iO6 or Philips Sonicare, for a feature set that hasn’t been tested over years of daily use by anyone yet
- Only 2 brush heads are included, and Currys doesn’t list standalone replacement head pricing at the time of writing
- 3 brushing modes is fewer than the 5-plus modes on some Oral-B iO models that cost a third as much
- The camera is only useful with the MyDyson app open and your phone nearby — without it, you have a toothbrush with 3 modes and nothing else
Gap Optical Targeting is the one feature that actually earns its place in the price tag. Most electric toothbrushes tell you when you’re pressing too hard through a pressure-sensor light, and that’s it. Dyson’s camera streams a live video feed of your own teeth to the MyDyson app while you brush, with the AI system highlighting spots the brush hasn’t covered yet. That’s a fundamentally different kind of feedback: instead of a light telling you something is wrong, you see exactly what’s wrong, in real time.
Whether that’s worth £419 comes down to why you’re buying it. If a dentist keeps flagging the same missed spots and you’ve never worked out why, real-time visual feedback solves something a pressure sensor can’t. If you’ve never had a plaque problem, you’re paying a premium for monitoring you don’t need — our Oral-B iO6 review covers a toothbrush with proven pressure-sensor tech and a connected app at less than a third of the cost. If you want a general framework for telling a real upgrade from a feature you’ll ignore after week one, see our guide to comparing products before you buy.
What to look for before spending £400+ on a toothbrush
What actually matters at this price point
How we checked this
We don’t have a Dyson CameraJet in a lab to run plaque-removal tests on, and we’re not going to pretend an editorial score is a clinical result. Here’s what the score above is actually based on.
- Spec verification
- Price positioning
- Feature completeness
This is an editorial assessment based on verified specs and price comparison, not a hands-on plaque-removal lab test.
£34.91/month for 12 months interest-free adds up to £418.92 — essentially the full £419 price. That’s genuinely interest-free, not a hidden markup, but it’s worth confirming the total on Currys’ own checkout page before assuming ‘interest-free’ means ‘discounted’.
The camera and Gap Optical Targeting only work through the MyDyson app. Set it up and pair the toothbrush before you need it for the first time, not while standing at the sink half-awake.
Dyson has no track record in oral care. Its vacuums and hairdryers earned trust over years of iteration. The CameraJet is version one of a category Dyson invented — judge the price accordingly, the way you would any first-generation gadget from a company new to the space.
Is the Dyson CameraJet worth £419?
Only if you specifically need the camera feedback — for example, a dentist has repeatedly flagged the same missed spots and you want visual proof of where the brush is and isn’t reaching. For general daily brushing, the Oral-B iO6 or Philips Sonicare 5300 cover the fundamentals for a fraction of the price.
Does the Dyson CameraJet replace flossing?
It includes an integrated conical jet flosser, so it covers both brushing and flossing in one device. Dentists still generally recommend confirming with your own dental hygienist whether a water flosser fully replaces string floss for your specific teeth.
How long does the battery last?
Up to 10 days per charge, according to Dyson’s specification listed on the Currys product page. Actual battery life will vary with how often you use the camera and app, since streaming video draws more power than brushing alone.
How many brush heads come with it?
Two brush heads are included in the £419 price. Standalone replacement head pricing wasn’t listed on Currys at the time of writing.
Is the Dyson CameraJet waterproof?
It carries an IPX7 rating, meaning it’s protected against full immersion in water up to 1 metre for 30 minutes — enough for normal sink use and rinsing, not for swimming or deep-water use.
What does Gap Optical Targeting actually do?
It’s Dyson’s name for the AI system that analyses the live camera feed from the brush head and highlights areas of the teeth the brush hasn’t covered yet, shown in real time on the MyDyson app.
Can I buy the Dyson CameraJet in other colours?
Currys lists the CameraJet in multiple finishes, including Ceramic Pink and Ceramic Ultra Blue, both at the same £419 price at the time of writing.
Does Dyson offer finance on the CameraJet?
Yes — Currys lists 12-month interest-free finance at £34.91 a month, which totals to essentially the same £419 as paying upfront.
A genuinely novel feature wrapped in a first-generation price tag. The camera and Gap Optical Targeting solve a real problem for a specific kind of buyer — someone who needs to see where they’re missing, not just be warned that they are. Everyone else is better served by a cheaper toothbrush with a proven pressure sensor.
- The camera is real, not a gimmick Gap Optical Targeting streams live footage of your teeth, showing missed spots directly rather than just flashing a warning light.
- You're paying a first-generation premium £419 is Dyson’s opening price for a category it has no track record in — there’s no multi-year reliability data yet, because there can’t be.
- Battery life is a genuine strength 10 days per charge beats most premium electric toothbrushes, which typically need weekly charging.
- The app is not optional Without the MyDyson app paired, you lose the entire reason to pay this much — you’re left with a 3-mode toothbrush.
- Don't buy this if you've never had a plaque problem If your dentist has never flagged your brushing technique, the Oral-B iO6 or Philips Sonicare 5300 will do the job for a fraction of the cost.
Compare more real, price-checked electric toothbrushes: Oral-B iO6 Black Lava review and Philips Sonicare 5300 review. Browse more Health & Beauty deals, or see how we check skincare prices for L’Oréal Revitalift for the same kind of price verification applied to a different category.
More from edeale: how we check tech deals for bad specs, or head back to the edeale homepage for today’s verified deals across every category.
Check the price history, not just today's tag
A £419 price today doesn’t tell you whether that’s genuinely the going rate. Use a price-tracking tool before you commit to any purchase this size.
Should you buy the Dyson CameraJet?
The Dyson CameraJet is the most interesting electric toothbrush released this year, not because it cleans teeth better than the alternatives, but because it’s the first one to show you your own mouth while you brush. That’s worth £419 to a narrow group of buyers who need visual proof of a brushing blind spot. For anyone else, it’s an expensive way to reach the same result a £130 toothbrush with a pressure sensor already gets you.
